THE shopfittings are antiques but for the first time in more than 120 years the owners at Walter Davis are brand new.
Two days ago, the Bridge Mall fashion boutique changed hands from Bernice Batrouney and family to John and Christine Campbell.
Mrs Batrouney, whose four daughters will continue to work at Walter Davis, had worked in the store for 72 years, since she was 14.
Her daughter Noela Dobbyn said the family decided to sell the business because it was time for a change.
"Mum's 86 and we've all got other hobbies. I've got grandchildren I'd like to see from time to time," Mrs Dobbyn said.
Along with the pressed metal ceiling and ornate light fittings, Mrs Dobbyn and her sisters Lisa Hutton, Susan Verhagen and Paula Marshall plan to stay on in the business their great uncle created for at least 12 months.
The new owners said they felt privileged to be taking over the store.
"We might do some refurbishment, but mostly we'll be keeping the business the same. It's known for service. If something's working why change it?" said Mr Campbell.
When the store opened it sold a wide variety of goods including manchester, footwear and menswear.
Walter Davis migrated from Lebanon and was a hawker selling good to country areas before he opened what has become one of Ballarat's longest running businesses.
Today it's well known for its upmarket fashion, catering to women of all age groups.
During the Spring Racing Carnival customers travel from Melbourne to buy hats and outfits, and staff said they also have a good customer base from Geelong.
"I think it's survived for so long because of the continuity of family business, we have grandchildren in here whose grandmothers shopped here.
It's also because of the personal service, and bridal wear is a significant part of the business," Mrs Dobbyn said.