The international company will generate 110 new jobs at the Mt Helen site, which is also home to IBM and the State Revenue Office.

PIVoD will establish its first Media Server Centre Australia (MSCA) facility in Victoria, with Melbourne to house 140 of the 250 Victorian jobs.

Premier Steve Bracks and Information and Communication Technology Minister Marsha Thomson yesterday officially announced the latest ICT coup for Ballarat in a visit to the University's Greenhills Enterprise Centre.

PIVoD Group executive chairman Phillip Jenkins said the private company had spent the last year raising capital for the innovative venture.

"In Western Australia we are the largest employer of computer scientists and we hope to be the same here as well," he said.

Mr Bracks said Ballarat had cemented its position as the largest regional ICT centre.

"I think it vindicates the decision we took to work with IBM to expand their activities, the decision we took to relocate the SRO, the investment we put in the buildings here, which they will relocate in, and now the incentives

as well," he said.

Mr Bracks said he expected more companies would follow PIVoD's lead.

"I am absolutely certain there will be more," he said.

"As a government our commitment is, as companies come and see us to look and talk about locations, we will always identify this as a key strategic place for them to operate."

University of Ballarat Technology Park director Stan Jeffery said MSCA had chosen the technology park for several reasons.

"The location close to the University of Ballarat and the advanced broadband network have been significant factors, as well as the Global Innovation Centre provided by the Victorian Government," he said.

University vice-chancellor Professor Kerry Cox said the company's move was testimony to the growing success of the technology park.

PIVoD is known for its video-on-demand technology and its state-of-the-art technology for cultural facilities.