About 1500 Ballarat extras turned out to take part in the massive shoot, which featured numerous celebrities including Michael Clarke, Wally Lewis, Michael Klim, Molly Meldrum and Peter Russell-Clarke.

Lydiard St was closed off and groups of people marched in parade formation behind irreverent banners such as "People who dream of chucking it all in" and "Men who won't eat quiche".

VB national marketing manager Paul Donaldson yesterday said 10 different advertisements had been produced from the shoot.

"They're all varying lengths; they range from two minutes to 15 seconds," he said.

Mr Donaldson said six of the advertisments were expected to air on television while all of the advertisements could be seen online.

"If they (extras) jump online from Wednesday, they will be able to spot themselves in all the different versions."

The advertisements also feature Ballarat's iconic buildings and streetscapes.

"The town looks unbelievable, there's some big beautiful shots of the town," Mr Donaldson said.

He said Ballarat was chosen as the location for the shoot because the locals were "real and genuine".

"It's everything we hope for and more - the people were absolutely wonderful."

Fox Sports and 3AW broadcaster Dwayne Russell is one of two voices which will be heard on the advertisements.

A special screening of the commercials will be held in Ballarat on Thursday night.