Instrumental in raising funds for the construction of the Ballarat Adventure Playground at the lake, Mr Rowe believes he's on a winner with the sponsor-a-duck promotion for the Fill the Lake Campaign.

Mr Rowe has been speaking with campaign organiser Graham Wilkie to have major contributors of $100 and over rewarded with a rubber duck. At the end of the campaign and when the lake was refilled, he said the sponsored

rubber ducks would be released onto the lake and collected over time by visitors to be taken home and "loved".

"What an occasion it would be if we could get 500 rubber ducks released onto the lake after it's refilled," Mr Rowe said.

"The lake has been my baby for a long time. I'm so passionate about it and I would like to see the community get involved in this campaign, whether it be through financial contributions or other means."

Mr Rowe has been involved in tourism for many years, eight with the Ballarat Visitor Information Centre and 41 with the Ballarat Begonia Festival. He was also construction co-ordinator for the popular Ballarat Adventure

Playground, a mecca for hundreds of children and their families each week.

"(Lake Wendouree) has quite a lot to offer and I am amazed at the number of people who still enjoy it every week with barbecues, picnics and playing at the adventure playground.

"But, I believe that most people are disappointed that the lake is not filled. Some locals have even told me they are embarrassed to show the lake to their visitors."

Mr Rowe is looking for someone to donate rubber ducks for the campaign.