Shock or snore: Do graphic road-safety ads still work?

By Bevan Shields
Updated December 18 2012 - 8:43am, first published 8:00am

A Kombi van hurtles along the road, its sleepy male driver nodding off at the wheel before slamming into the side of an oncoming truck. The truckie leaps out of the cabin and surveys a scene of carnage, his shoulders slumping in despair.

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