BALLARAT Beer Festival 2013 promises to be bigger and better than ever with twice as many brewers and more than double last year’s crowd expected.
More than 40 breweries will be serving over 150 beers and ciders on Saturday as music, beer and food lovers flock to the City Oval.
And the forecast for fine weather could mean all 12,000 tickets sell out.
Festival co-director Simon Coghlan said the event was growing as drinkers became more adventurous with their brews.
“There’s always been a real underground beer movement but now what you’re seeing is the mass market accepting craft beer too.
“And people’s palates are changing and less and less will stick to one beer.”
The entertainment is also going to be a step up from last year, with folk-rock band The Beards headlining the festival.
Local Ballarat bands Gold Fields and Tessa and the Typecasts will also take to the festival stage, along with swing group the Royal Jelly Dixie Band.
Event organisers have also increased the range of gourmet food, which Mr Coghlan said goes well with many of the beers.
Tickets for the festival are still available and can be purchased at www.ticketek.com.au or by calling 132 849.