KEEN: Ballarat shoppers line up outside the store last night. Photo: Kate Healy.
IT was a queue reminiscent of a food-stamp line in the 1930s.
Perhaps a major band was in town? Or a famous author performing a book signing?
No, it was a toy sale.
Last night more than 100 people lined up outside Target's Ballarat store braving chilly conditions as they waited to grab the best deal possible.
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Police received no extra calls about the unusual influx of people into the Doveton Street footpath, but that didn't stop dozens of motorists slowing down for a sticky-beak.
A Target spokeswoman said the sales were a big success.
"We're very pleased with customer feedback and the response to the sales so far," she said.
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