Billabong perilously close to a wipeout

By Elizabeth Knight
Updated April 8 2013 - 4:08pm, first published 2:54pm
Billabong
Billabong

Twenty-five years ago, Billabong basked in street cred. Today, as one fashion industry insider quipped, the brand has become the barbecue short for the sausage sizzle. If the 45-year-old dads are wearing boardies with elasticised or Velcro adjustable waists to accommodate a middle-aged muffin top, their 15-year-old sons are not in the market.

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