Goodman Fielder bakery will close its doors by November, cutting 34 jobs.
The company says the closure is part of an ongoing project to improve manufacturing efficiency across its baking network.
Goodman Fielder is consulting directly with impacted employees, with 34 roles expected to be made redundant at the Ballarat site.
Managing Director of Goodman Fielder’s Australian business Andrew Hipperson said Goodman Fielder would transfer production from the bakery to its other sites at Forestville and Clayton, but retain distribution from the Ballarat site to continue to service customers across the region.
“This is a difficult but necessary decision as part of our ongoing strategy to create a more efficient manufacturing footprint in our baking business,” said Mr Hipperson said.
“Optimising our manufacturing network is part of our overall strategy to extract scale benefits from consolidating our supply chain to create a more sustainable bakery business.
“While the bakery is expected to close by November 2013, we are continuing to invest in our other facilities to ensure we continue to reliably supply our customers with fresh, quality products,” he said.
Employees would be provided the opportunity for redeployment to fill vacancies at other Goodman Fielder sites, a statement from the company said.
It said those not able to be redeployed would receive their full redundancy provisions as well as an employee assistance program, outplacement program and careers workshop.
“We understand the impact these decisions can have on our people and our immediate priority is to ensure that our employees are supported through this process,” said Mr Hipperson.