FIFTEEN-YEAR-OLD Kate Douglas didn't really know why she got up early with her mum to join the queue for a new iPhone.
But she was happy she did.
Kate and her mum were first in line at Ballarat's Bridge Mall Telstra store this morning, beating about 12 others who formed a queue before doors opened at 8am.
When The Courier visited the queue this morning, this reporter received a few odd looks when an older iPhone 4S was produced to take photos.
More than a couple of giggles came my way from the obviously tech-savvy operators as I waited for my poor-resolution screen to load different functions and fumbled with my phone's inferior camera.
Some in the line remained silent, no doubt keeping their focus on the prize that was to come.
Soon, the new iPhone would be theirs – just a few more minutes.
Others said they were just driving past and, once they saw the line wasn't too long, decided to join it.
When the doors opened, a team of Telstra employees were eager to greet Kate and the others in the line, ready to sign them up for 24-month contracts ranging between $60 and $100.
Coordinating the finely-tuned group staff was Telstra area manager Bill Mundy, who was exploding with excitement.
"Because of Australia's time zones, these customers will be among the first in the whole world to be able to buy these phones," he said.
"There has been a lot of excitement about the iPhone's release and we're committed to ensuring customers have the opportunity to make the most of that excitement."
Mr Mundy also urged customers to come in and speak about the NBN products available in the Ballarat region.
For Kate's part, she decided to get the iPhone as a replacement for a four-year-old dinosaur she had been using.
"I just wanted a new phone – my old one was really bad," she said.
A budding ballet dancer, Kate says her new iPhone will help her play music while practising and also film herself to adjust her dance moves.