SEEKING a new outside perspective, Melton has appointed Brad Murphy as the Bloods' new senior coach.
The past two coaches at MacPherson Park - Bob Heaney and Marc Raak - have been promoted from within Bloods ranks.
This time, Melton president Stephen Bartlett said the club felt it might be time for a new voice.
Murphy, a former Western Bulldogs' midfielder, arrives from coaching nearby Hoppers Crossing to the past three consecutive under-18 flags.
Muphy, who is almost 29 years old, also captained the Hoppers seniors in the Western Region Football League.
Bartlett said Murphy's experience and proven record with young players was just what the Bloods' needed in the Ballarat Football League.
The Bloods have signed Murphy for two seasons with the options of a third.
Murphy, who says he always wanted to coach a senior team, said the Bloods' list had plenty of promise.
"Melton has good mids but most are young and not as experienced," Murphy said.
"It's a great young list that probably just needs a bit more guidance that I hope to offer on the field."
Murphy spent four years with the Bulldogs (2003-2006), playing seven AFL games and about 80 in the Victorian Football League with the Bulldogs then-affiliate Werribee.
The Bloods and Murphy are still finalising assistant coaches.