WOULD you like a cupcake with that new pair of shoes?
Ballarat baker Jennifer Hipke has opened a shop within a shop at the Myer Ballarat store.
The Cake Bakeshop is the first “pop-up shop” to open in Myer Ballarat as part of the department chain’s regional store partnership program.
It will ply its wares of cupcakes, macarons and sweet treats – baked each day – alongside the cutlery, crockery and glassware on level two of the Myer Sturt Street store.
The pop-up shop will run in conjunction with the main Cake Bakeshop located on Main Road.
Variety will not be a problem, despite the new outlet’s diminutive size.
There will be cupcakes of chocolate, chocolate with cream cheese, red velvet and lemon; and Ms Hipke’s macarons come in red skin, choc mint, marshmallow and her best seller, salted caramel.
Ms Hipke said people were still getting used to the idea of cupcakes in Myer.
“Some people come past, see the cupcakes and ask are they real? Can you eat them?
“People have been really supportive ... it’s been going really well.”
Myer manager Peter Griffin said he was impressed with the quality of Ms Hipke’s products and said it was great to have them available in the store.
“For us, it’s about adding that experience for their customer,” he said.
“It’s about giving them something different.”