FOUR leading racing, fashion and community identities will join forces as 2013 Ballarat Cup ambassadors.
Star jockey Michelle Payne and her strapper brother Stevie Payne will join City of Ballarat councillor Samantha McIntosh and face of the 2013 cup Laura Zeuschner to play a central role promoting this year’s event.
Ballarat Turf Club chief executive officer Lachlan McKenzie said the ambassadors were chosen for their mix of racing and non-racing credentials.
He said they would be taking the cup on a tour of primary schools and hospitals closer to the event as part of their official duties.
“The Ballarat Cup day is the highest prize money cup day in regional Australia and we need to make sure people know about it,” Mr McKenzie said.
He said Ms Payne was the leading female rider in Australia and a multiple group 1 winner.
Her brother was a legend in his own right, Mr McKenzie said.
“Stevie, who has mild down syndrome, is a strapper at Darren Weir Racing and he’s a bit of a legend in the racing game,” Mr McKenzie said.
Cr McIntosh has a high profile in the community as Ballarat’s deputy mayor and been a long-time supporter of the turf club.
As face of the 2013 cup, Ms Zeuschner said it combined her two passions of horses and fashion.
She grew up in Ballarat and worked at Melbourne Racing Club before returning home to fill the role of Ballarat Turf Club’s sales and customer service co-ordinator.
“Spring carnival is such an exciting time of year,” she said.
“I come from a horse background so I love the racing side of things and fashion as well.”
The Cup will be staged on Sunday, November 24 and will see the return of the popular Magic Millions clockwise race.