SELKIRK Brick is showing its Christmas spirit this year after deciding to donate its corporate gifts to the 3BA Christmas Appeal.
Selkirk customer service team leader John Davies said it was important for local businesses to get behind charities like the appeal.
Mr Davies said the toys were donated by staff as well as the corporate side of the business.
“We went to the builders and said ‘instead of giving the builders gifts, we will donate that money to the children’,” he said.
“The response back was magnificent.”
Mr Davies said Toyland was partly responsible for the number of toys Selkirk was able to donate.
The company has also given $1000 to beyondblue.
Christmas appeal director Peter Caligari said donations were being accepted right up until Christmas Eve.
“The demand for toys this year has been at a record high.
“The welfare agencies’ registrations from families requiring assistance has virtually gone through the roof,” he said.
“Selkirk is very synonymous with Ballarat. They have recognised the Ballarat community needs a lot of support and they have shown this in a very tangible way this year with this absolutely magnificent donation of toys.”
Mr Caligari said the number of toys received was fantastic, however the preference was now for cash donations.
“This year we have a record target to try and achieve and that is why the appeal needs a lot of help,” he said.
“We can achieve the target but we will need more support form the Ballarat area.
“Our preference at this stage is cash. It provides flexibility so the welfare agencies can go out and buy specifically what is needed.”
People can donate at the 3BA office on Lydiard Street.