VIDEO HONOURS FARMERS: Paul Banks and Simon Lukacs from Regional Reach.
"Farmers. You can't live without them." That's the title for Regional Reach's new video celebrating its 10th birthday and honouring the contribution farmers make to everyone's lives.
Founder and managing director of Regional Reach Paul Banks said the facts and figures of the video were simply a snapshot.
"The purpose of the video was ultimately less about the numbers, and more about the primary producers who are in many ways faceless to the majority of Australians," he said.
"However, without them we'd all go hungry. Simple. This is a poignant premise, and one we felt represented our brand values. Saying thank you in this way is celebration enough for us."
He hopes the video celebrating the achievements of our 318,000 primary producers reaches as many Australians as possible.
"Farmers are modest types. They don't shout out about their achievements. They just get on with the job. We produced this video to offer a quiet nod to each and every one of them. They certainly deserve it," Mr Banks said.