OF all the aspects of the Ballarat Railway Station masterplan revealed by Premier Denis Napthine yesterday, it is the suggestion of a four-star hotel which adds the most intrigue.
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The need to reinvigorate the station precinct is paramount to the activation of the wider Ballarat central business district.
Almost as important as the Civic Hall site and almost as neglected, the train station precinct has real potential to create a grand new perception for those arriving in our city.
The first stage of the project proposes moving the bus interchange to the northern side of the train station, improved car parking, a complete refurbishment of the heritage goods shed to turn it into an exhibition space and a public space at the front of the goods shed.
It does not include an elevated walkway to Camp Street to connect the railway station, which was trumpeted when funding for the masterplan was announced.
It does, however, suggest options to locate a four-star hotel complex and to open up exhibition space.
These two factors alone would directly create increased visitation and activity in this precinct, undoubtedly flowing into the northern reaches of the central business district.
Given the government has proposed, if successful at November’s state election, to move VicRoads staff to the Civic Hall site, it’s hard not to feel we are just inches from game-changing and dramatic recasting of how people live and interact with our CBD.
The flow-on impacts in regard to commercial interest in areas where there are already highly-positive signs - such as good food and wine options - would be significant.
As exciting as the vision can, and should, be, there’s much work to do.
The Opposition is yet to formally state its position on its plans for the Civic Hall site or how it might fund elements of a railway station revamp. The government has been a keen supporter of the masterplan project but will be asked to help out with ensuring activation can begin as soon as possible.
Developers will also need to be convinced that a hotel is viable - and there’s work Ballarat City Council will need to undertake to ensure the sell is strong.
Also, it shouldn’t be lost on the political playmakers that a revitalised railway precinct is much needed, as are better train services to for those travelling to and from this potential hub of
activity.