The national lamb chop, it seems, has been handed to Richie Benaud.
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Legendary Australian cricketer and commentator, Richie Benaud, will be on TV screens once again this summer when then iconic Australia Day Lamb campaign advert goes to air on Sunday, January 11.
In true Australia Day fashion, Richie puts the call out to other legendary Australians – inviting the likes of Captain Cook, explorers Burke and Wills, Ned Kelly, Ita Buttrose, Sam Kekovich and Don Bradman – to join him in a lamb barbecue. As you do!
Now check out some of the previous Meat and Livestock Australia campaigns.