Social media uproars when companies dare to innovate

By Esther Han
Updated February 6 2015 - 10:18am, first published February 1 2015 - 12:15am
Thousands of customers joined forces in the "unGlad" campaign to bombard Glad Australia's Facebook page after the makers of Glad Wrap changed the design of their pack. Photo: bmakin@fairfaxmedia.com.au
Thousands of customers joined forces in the "unGlad" campaign to bombard Glad Australia's Facebook page after the makers of Glad Wrap changed the design of their pack. Photo: bmakin@fairfaxmedia.com.au

It wasn't supposed to be hard, and certainly not dangerous. Sharon Lee, like tens of thousands of Australians over the festive season, pulled out a fresh roll of Glad Wrap to cover the leftovers of a scrumptious feast.

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