NEW restrictions on the online advertising of tobacco products will come into effect this week.
Online tobacco advertisements will be largely banned from Thursday as the internet becomes subject to the same limits as other types of media.
''These changes will limit the exposure of the public, particularly young people, to tobacco advertising on the internet, or published advertising, for example, via mobile phones,'' the federal Health Minister, Tanya Plibersek, said.
Websites must list tobacco products for sale in plain black-and-white text. Product images will be banned, as will words such as ''cheap'' and ''discount''.