The page usually exhibits the traits that make Ballarat one of Victoria’s oldest and most fascinating regional cities.

However, since Friday, the BRT Visit Ballarat page has been producing dozens of strange and bewildering posts after being hacked by an anonymous third party.

The Visit Ballarat page has 58,000 likes and BRT chief executive George Sossi said the unwanted posts will have a negative impact on the BRT brand.

“Our social platform has been very strong (but) I think there will be some negative impact,” Mr Sossi said.

“We can put posts up as well (to explain the hacking), but only those who have liked the page can see them.”

BRT has released a statement explaining the hacking, but has been forced to paste it into the hackers’ links.

“We ask that you please disregard any contact or posts from the Visit Ballarat page and we apologize for any offense the posts may cause or have caused,” an excerpt from the statement read.

Mr Sossi said BRT staff have been unable to remove any of the posts and since consulting with Facebook, could face several more days of propaganda.

“It’s one of the things that can happen to every site,” he said.

Mr Sossi hopes to improve the security of the page after the posts are eradicated.