The only way is up as Newcastle teams battle for their survival and credibility

By Robert Dillon
Updated September 17 2015 - 10:18am, first published September 11 2015 - 11:00pm

The plan seemed foolproof. Take two competitive but financially embattled football franchises, unite them under one banner, hand them over to an ambitious billionaire, sign up a couple of premiership-winning coaches and a host of marquee players, and slash the price of game-day tickets.

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