He had been involved in the auto industry for just under 40 years as a dealer principal. He had Holden, Mazda, Hyundai and Nissan franchises, along with Toyota and Suzuki in earlier years. 

After his passing, a group of family and friends who have all been touched by cancer decided to raise money for the Fiona Elsey Cancer Research Institute, which was involved in Mr Morrow’s treatment through Professor George Kannourakis.

After months of planning and fundraising the group of 10 hit the road Sunday for their ‘Cross-dress for Cancer’ journey over 15,000 kilometres.

Kevin Morrow’s three sons are among the colourful riding contingent.

Wade Morrow said each day the team will ride their restored old Australia Post motorbikes dressed in Tu-Tu’s and other outrageous outfits while participating in a range of challenges and activities to help raise further funds.

“Our initial target was to get to $20,000 and we surpassed that four weeks ago,” he said.

“So we raised the total to $30,000 and now we've reached that, so I'm not really sure what is going to be the end total.

“I am continuing to be surprised by donations that are coming in. It's very humbling at times when you tell people you are doing the postie ride and they pull money out and say they want to donate.

“Absolutely all proceeds raised will go to the cancer centre. It's not just about a cure either.

“Some of the treatments when you lose your hair or feel pretty crook, they really impact the quality of life during treatment.

“It would be great to see money like this also go towards helping improve the quality of life and help the patient feel more comfortable while undergoing treatment.”

The first leg of the ‘Cross-dress for Cancer’ tour will be from Khancoban to Albury.

To donate or follow the fundraising efforts of the group visit www.fecri.org.au or www.facebook.com/Cross-dress-for-cancer