SPEED on the ground, not off the ground, was North Ballarat Rebels’ road safety message this year.
The Rebels highlighted this in an advertisement targeting young drivers to slow down on the road as part of its TAC Cup under-18 football program.
As another season draws to a close, the TAC this week praised all 12 teams in the AFL Victoria representative competition for each creatively focusing on a local road safety concern for a series of ads shown on TAC Cup grand final day at Etihad Stadium and on television show TAC Cup Future Stars.
The TAC celebrated a 21-year partnership with the AFL Victoria under-18 competition, sticking to its motto of “creating champions on the field and safer drivers on the road”.
TAC chief executive officer Janet Dore said the TAC Cup clubs’ commitment to the road safety program was the key to the partnership’s success.
“Young drivers are over-represented in road trauma, and this competition and the work the clubs do in their communities helps us deliver practical road safety messages and enhance young drivers’ awareness of stying safe behind the wheel,” Ms Dore said.
“All teams can be proud of their efforts to increase road safety and we hope their mates and families recognise the messages they are sending and continue to drive safely.”
The Rebels’ metropolitan neighbour Western Jets won first prize for their ad on saying no to peer pressure on the road and were presented at last month’s TAC Cup Morrish Medal presentation night.