Ever played the game where you try to name an Aussie industry that isn't dominated by a handful of companies?
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Banks? Airlines? Supermarkets? Telcos? Prime Minister Malcolm Turnbull wants to lead a nation of innovators, entrepreneurs and start-ups.
But a new analysis proves what we've always known: Australia is prime breeding ground for monopolists, moguls and cartels.
And, according to the analysis by Labor MP and former academic economist Andrew Leigh, it's only getting worse.
In a speech delivered to honour Melbourne University economist John Freebairn on Thursday night, Dr Leigh shared the fascinating results of a comb through IBIS World data on the revenue share of firms in 400 industries.
The biggest four firms control more than four-fifths of the market in department stores, newspapers, banking, health insurance, supermarkets, domestic airlines, internet service providers, baby food, and beer and soft drinks.
The biggest four firms control more than two-thirds of the markets for petrol retailing, telecommunications, credit unions, cinemas, liquor retailing, bottled water and fruit juice.
And more than half of the markets for pharmaceuticals, hardware, gums, snack foods, magazines, newsagents and international airlines are controlled by the biggest four firms in those markets.
"Like a large tree that overshadows the saplings around it, firms that abuse their market power prevent newer competitors from growing. They hurt entrepreneurs and often reduce the scope for innovation. Consumers suffer through higher prices, lower quality and less choice," says Dr Leigh.
Welcome to Australia Inc, folks. It's cosy.
Compared with the US – where the top four firms control, on average, 33 per cent of that country's markets – market power of top firms in Australia is more concentrated at 41 per cent.
"The combined revenue of the 10 largest Australian firms – ANZ, CBA, NAB, Westpac, Wesfarmers, Woolworths, AMP, Australian Super, Rio Tinto and BHP – is the equivalent of one-fifth of the total Australian economy," says Leigh.
But surely things are getting better, as the cool winds of capitalism stir change and the emergence of new, more-efficient business models to challenge the dominance of the old?
Ha. No, market concentration in Australia is getting worse, according to Leigh. The number of firms in Australia actually shrank one per cent from 2011-12 to 2014-15, driven not because more businesses collapsed, but due to a slowing in new business formation.
It remains truer today than ever that to succeed in business in Australia, it matters not so much what you know, as who.
An outsized finance sector has grown up that makes a living charging fees for advising on mergers and takeovers that only further concentrate market power.
There are no easy solutions to diluting the growing market power of Australia's big corporates. But if we're serious about sowing the seeds of a more entrepreneurial and innovative nation, we need to start by acknowledging how removed that is from our present reality.
Oh, and if you want to win the guessing game; the most dispersedly controlled markets in Australia are for car dealers, hairdressers, dentists and law firms, the top four in those industries accounting for less than 10 per cent of the market.