More than $30,000 in state government funding has been put towards the development of a tourism and wine master plan in the Grampians and Pyrenees regions.
The funding is part of a $91,450 package to increase Australian and overseas markets, boost wine tourism and grow wine businesses in the region, announced earlier in the month.
The master plan will be a further boost for the Pyrenees region, with Pyrenees Shire Council added to Visit Ballarat’s tourism program in July.
Five other projects were funded in the package, including $17,000 for a Great Southern Road Trip food and wine itinerary.
Other projects include a Mount Langi Ghiran picnic idyll ($3950) and $20,000 for the AT Richardson Wines cellar door and visitor facility and $5000 for the Grampians Winemakers Strategic Marketing and Brand Plan.
Victoria’s wine industry comprises of 800 wineries and 3000 vineyards, employing 12,000 people.