Ask a PR expert, but giving children instant nightmares is probably not the best way to spruik your upcoming Disney family blockbuster.
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A doll of Emma Watson as Belle from the studio's anticipated live-action remake of 1991's animated Beauty and the Beast has become an internet laughing stock, thanks to its less-than-accurate resemblance to the Harry Potter actress.
"I can't stop laughing, this is so tragic," went the general reaction to Disney's figurine fail.
"When you order an Emma Watson doll online but a Justin Bieber doll in a yellow dress and and a wig arrives instead," one commenter said.
"Looks like Emma Watson after three years of intense cocaine," another added.
This is terrifying. pic.twitter.com/ZaWErWd7gu— NPOC (@nerdypoc) January 7, 2017
when you order an emma watson doll online but a justin bieber doll in a yellow dress & a wig arrives instead pic.twitter.com/PUQUBXyufT— rebekka (@dolanschistad) January 7, 2017
looks like emma watson after 3 years of intense cocaine pic.twitter.com/50nbaVPDSp— lila (@gwencstacy) January 7, 2017
This doll looks like Jennifer Garner trying to disguise herself as Emma Watson in an episode of Alias. pic.twitter.com/c071qeSdXN— Ol' QWERTY Bastard (@TheDiLLon1) January 7, 2017
The New Belle Doll Looks Like She's Waiting For Her Order At Starbucks But The Next Drink That Arrives Is For Susan. pic.twitter.com/IRLHFCsYfA— Nathaniel Gill (@DamnImFierce) January 7, 2017
they thought they made a nice emma as belle doll but instead they made a justin bieber doll pic.twitter.com/lbApA05pu0— maryam (@seIinaivy) January 7, 2017
I CANT STOP LAUGHING THIS IS SO TRAGIC pic.twitter.com/g0JZd9KUl0— sara (@diagonallcys) January 7, 2017
The doll was first spotted at US department store JC Penney by William Herrington, a Colorado-based photographer who shared pics of the melty monstrosity on his Flickr before the internet grabbed hold of them.
"Her face was shiny and covered in freckles (that looked more like a skin disease) and her head looked like it was being ripped open and torn where the hair was rooted into the head," he told Buzzfeed, unnecessarily explaining why the pics have gone viral.
The film, which also stars Kevin Kline, Emma Thompson, Ewan McGregor and Sir Ian McKellen, opens in cinemas in Australia on March 17.
Be very afraid.
