Mastermind behind 'Drink Drive, Bloody Idiot' ads dies

By Reece Hooker
Updated January 15 2017 - 9:08am, first published 8:07am
The iconic frame from Greg Harper's "If you drink, then drive, you're a bloody idiot" advertising campaign.
The iconic frame from Greg Harper's "If you drink, then drive, you're a bloody idiot" advertising campaign.

Greg Harper, the mind behind the Transport Accident Commission's revolutionary "If you drink, then drive, you're a bloody idiot" advertising campaign, has died after a long battle with health issues.

Subscribe now for unlimited access.

$0/

(min cost $0)

or signup to continue reading

See subscription options

Get the latest Ballarat news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.