Pokemon GO made $1.2 billion in 2016

By Rae Johnston
Updated January 24 2017 - 6:15pm, first published January 18 2017 - 1:09pm
Pokemon GO was everywhere in 2016. Photo: Brendan Thorne
Pokemon GO was everywhere in 2016. Photo: Brendan Thorne
A gathering of Pokemon GO players in Perth.
A gathering of Pokemon GO players in Perth.

Thanks to its ability to attract non-gamers, nostalgic characters, simple mechanics, the novelty of augmented reality and its social nature, Pokemon GO reached a level of success in 2016 that eludes even some of the most successful traditional video games.

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