Retailers will meet to discuss their priorities for the ailing Bridge Mall, ahead of a push for a long-term master plan to transform the area into the beating heart of the CBD.
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Bridge Mall centre manager John Marios said retailers had met to review the 2010 CBD strategy to formulate a clear vision for the Bridge Mall. He said some retailers had become concerned about safety after a car allegedly drove dangerously through the busy mall.
There had been suggestions to push for bollard installation, but Mr Marios said retailers were also focused on the “bigger picture” and believed a plan encompassing the entire precinct was needed.
“We want to come up with action plan and focus on the things that we want to take take place, hopefully with government funding,” Mr Marios said.
“For the viability of the mall we need to have bold plans. There needs to be a masterplan to unlock the area’s true potential.”
Committee for Ballarat chief executive officer Janet Dore said groups were tasked to the revitalization of the city – of which the mall remained an important part.
“A healthy mall with trading is important to our city,” Ms Dore said.
“We have to look at Newcastle … which has had malls that have been revitalized… as an example of how to help (the Bridge Mall).”
The retailers vision has been commended by chair of Ballarat safety committee Councillor Des Hudson who said environmental design could significantly improve safety.
He was aware of the alleged car incident and said councillors would consider any request for bollard installation.
The planned Little Bridge Street pocket park, jointly funded by the state government and council, will increase safety at the notorious precinct. The carpark next to the current toilet block, will be landscaped, have a public art installation, improved lighting, better CCTV cameras and safety and amenity improvements.
The Courier understands the project will go to tender next month, with construction expected to start shortly after. In October leaders told The Courier a revolutionary Central Business District activity plan connecting the city’s most critical projects was critical to the city’s future.
Mr Marios said retailers were hoping for plan encompassing Eastwood Street to Big W.
“Ballarat has got to have a great street to have a great city. (If Ballarat) has a street devoid of people the city will suffer.”