SkyBus brought back down to earth after launch called off

An express bus service from Docklands to Tullamarine was ready for takeoff on Wednesday morning but was cancelled at the last minute in an embarrassing blunder.

A week ago, the PR agency for SkyBus invited media to the launch of a new airport express service from Southbank and Docklands at Eureka Skydeck.

Drinks and canapes were on offer at the event scheduled for 10am on Wednesday. There would be speeches delivered by Lord Mayor Robert Doyle and SkyBus chief executives Adam Begg and Michael Sewards.

Representatives from Docklands Chamber of Commerce, Yarra River Business Association and Southbank Residents Association would also attend, the press release promised.

The extravagant do would launch a service providing "an affordable and efficient option for passengers looking to get the airport directly", the press invite claimed, but further details about the service were kept under wraps until the event.

But the big reveal was not to be.

SkyBus cancelled the event minutes before it was set to start, after Public Transport Victoria notified them that the bus service had not been granted all the necessary sign-offs.

"This morning PTV wrote to SkyBus to inform us that they had not completed their review of the proposed services," said Adam Begg and Michael Sewards, co-chief executives and directors of SkyBus.

"We are confident that the review will be completed satisfactorily."

A spokesman for Public Transport Victoria said the organisation "received a business proposal for a new SkyBus service which is currently under consideration".

"No formal decision has yet been made and PTV continues to work collaboratively with SkyBus on the proposal."

SkyBus offers an express service from Tullamarine Airport to the city and St Kilda, and a shuttle service to Frankston and the Peninsula.

There are express services between Avalon Airport, the city and Geelong.

This story SkyBus brought back down to earth after launch called off first appeared on The Age.