Make Pies great again: McGuire

Collingwood president Eddie McGuire has taken a page from US President Donald Trump's book, urging Collingwood to become "great" again.

Addressing a packed room at the Crown Palladium on Friday night at the Copeland Trophy count, McGuire said the club's separate mid-year reviews into its football department, operations and governance would leave the Magpies well-placed after what he said was both "a spectacular" and "a frustrating" 125th-anniversary year for the club.

The year brought the first season for the club's AFLW and Super Netball teams, but it was an unsatisfactory year for the Magpies' AFL team. The Pies re-signed coach Nathan Buckley despite a fourth consecutive year out of the finals, and McGuire said it was time for the club to again become a "dominant force in Australian sport".

"We look back at our 125th year with a lot of reservations in what might have been, but as of tonight, we look forward to what is going to be," McGuire said.

"We're a big club at the moment, we have to get back to being a great club.

"The AFL competition as we know ladies and gentlemen is harder to win every year. We don't shy away from the challenge. We embrace it. Sweeping changes are being made to our football club as we speak."

McGuire re-asserted that Buckley's re-appointment had been a "unanimous" decision.

Buckley said the Pies would "get what we deserve" in 2018.

McGuire also made light of the controversial awarding of the AFL mark of the year to Essendon's Joe Daniher, ahead of Magpie Jeremy Howe.

"Jeremy, at some stage next year, we'll accompany you down to the AFL car park and you can knock of whichever car you like, preferably [AFL chief] Gill McLachlan's."

McLachlan has already declared the AFL will review the goal and mark of the year award formats, with both currently voted on by fans.

This story Make Pies great again: McGuire first appeared on The Age.