Is Ballarat just hungry? Or cash-strapped? Or both?
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Whatever the reason, the lure of free burgers has drawn hundreds to the opening of the new Grill'd franchise on Sturt Street today.
The promotion for "unlimited free burgers" runs from 11am to 2pm and drew a line of people at least 50m long outside the building by 10.45am.
Former Mayor Craig Fletcher noticed the line just before the doors opened at 11am, which stretched all the way around to Albert Street.
Owner Aaron Bones said he expected to make close to 1000 burgers during the free-offer period.
Grill'd opens just a week after Ballarat was named the worst region in Victoria for cardiovascular disease and the second worst in Australia.
For their part, Grill'd say they are a "healthy" option.
The Sturt Street store will be the largest Grill’d restaurant in Australia, seating 180 people.
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