You might have missed it, but shares in Coca Cola Amatil jumped five per cent in value last week after it reported a 45 per cent surge in net profits after two years of weak sales.
Domino's Pizza shares also surged, by an even more impressive 15 per cent to a record $62 after it unveiled a 49 per cent jump in first half profits.
Mmmmm, pizza and soft drink. Way to go with those New Year resolutions Australia.
Governments around the world are locked in a battle with food and beverage giants about how to reduce over-consumption of calorie-dense and nutrition-poor foods and drinks.
It has been four years since France introduced a tax on sugar sweetened drinks.
Mexico – the world's fourth biggest sugary drink guzzler – slapped a one peso per litre charge in 2014.
Last year, Chile, Barbados and Dominica followed suit, as did the city of Berkeley in California.
Indeed, 34 states in the US now tax soft drinks sold in grocery stores, at an average of about four per cent.
In Australia, almost half of kids aged between two and 16 consume a sugar sweetened beverage every day. We know we've got a problem.
A survey last year found 85 per cent of us would support a sugar tax if the revenue raised was spent on programs to prevent childhood obesity.
Sugar taxes remain a relatively new phenomenon, meaning it's hard to get data on if they really work.
But a study published last month in the British Medical Journal found consumption of sugary drinks has fallen 12 per cent in Mexico since their tax was introduced, and 17 per cent for low-income Mexicans.
And a paper released this month by four US social scientists, "Incentivising nutritious diets", confirms low-income people are particularly sensitive to the way price signals are framed.
The authors recruited more than 200 households at two grocery stores in upstate New York and following their spending for eight months.
Participants were given two cards: one to swipe to identify themselves in store and one to swipe to receive discounts.
To keep shoppers coming back to the same store, all participants received a discount off their shopping bills.
A quarter of households – a control group – just got a flat 10 per cent discount on all food purchased.
Another quarter were given the 10 per cent discount, plus an extra five per cent on healthy food.
Did this lead them to make healthier choices?
Well, no, not really.
Spending on nutritious food rose by about $1.11 a week and spending on less nutritious food fell by $1.55 – not big enough to be statistically significant.
But the researchers did find a significant difference in the way low-income households responded to the price wedge depending on whether it was framed as a subsidy or a tax.
Far from helping, the subsidy on foods actually increased total spending on all food, including unhealthy food.
Policy makers choosing between subsidies for healthy foods and taxes on unhealthy foods should choose the latter.
And if you want sugar taxes to work, they've got to be big.
Sign up for our newsletter to stay up to date.