The traumatic experiences of the past have not got in the way of Ballarat entrepreneur Nataly Tormey.
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She’s been through a lot – poverty, violence, unstable housing and raising two children as a sole parent, both of whom were born premature.
But rather than let this or the naysayers get her down, Miss Tormey has channelled those hardships into what looks to be a business formula for success.
She has just been announced as a finalist in the 2016 St George Banking Group AusMumpreneur Awards for her business Wonderwoman Children, which offers infant and pediatric first aid training for parents both in-home and at Delacombe YMCA.
“I never initially wanted to start it as a business, I initially advocated for it to be a free program offered by councils and the government,” she said.
“After several attempts and being rejected...I decided to launch it as a community organisation, which is part funded, so we can deliver it super cheap.”
The training is only $45 for in-home sessions, or $30 at the YMCA. Miss Tormey even offers a concession rate of $17.50 so that everyone who needs to access the training can.
“Both (my children) were premmie, so they both came home with health issues. I was a young mum so I had no idea to be honest. And not long after I became a single mum and then I was on my own,” she said.
“That’s why I’m so passionate about working with not-for-profits to deliver it to disadvantaged community sectors.”
Wonderwoman Childrenhas only been running for seven months, but in that time it has seen a huge increase in business and has expanded from being a solo operation to employing seven trainers.
She said she had overcome her past by focusing on her goals and dreams.
“For me, success was revenge. If I let that (past trauma) stop me from doing what I wanted to do and my journey...that would be letting someone else win.”
This year’s winner will be announced August 14.
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