A woman has died following a single-car smash in Redan near the intersection of Pleasant Street South and La Trobe street about 2pm.
Police and emergency services are diverting traffic along Pleasant Street South near the Maxi Foods store.
The 20-year-old female, who was the only occupant of the vehicle, was driving north on Pleasant Street towards Sturt Street in a black Holden ute.
She then lost control of the vehicle, crashing into a light pole.
Ballarat Police Sergeant Ben Young said while speed was being investigated as a potential cause the crash, police were unable to confirm it at this stage.
“We’re not sure to what extent speed may have played a part in it but unfortunately as a result of that collision and striking the pole that female is now deceased.”
Anyone who witnessed the collision or has any information is urged to contact Crime Stoppers on 1800 333 000 or submit a confidential crime report at www.crimestoppersvic.com.au.