THERE were mullets, stubbies, flannels and utes aplenty in Ballarat’s CBD at the weekend...and no, it wasn’t just a regular Saturday night.
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In fact it was the first annual `Bogan Bingo’ event which was raising money for Sudden Infant Death Syndrome (SIDS).
More than 350 guests packed into the Mining Exchange, showcasing their bogan pride.
But as the mullets flew and the VB was downed, the real reason they were there was never for from their mind.
For organiser Jess Rutherford, the night was particularly poignant after she lost her daughter Charlie to SIDS three years ago.
“Mu husband and I really struggled with what happened,” Ms Rutherford said.
“When Red Nose Day came along, we discovered there really wasn’t a lot of research being done into SIDS.
“But I was able to find out about River’s Gift which is a leading charity organisation for SIDS research.”
River's Gift is one of the largest sources of non-government funding organisations for SIDS research in Australia.
River's Gift is one of two non-government SIDS organisations in Australia that directs its funds directly into research into a cure. The ultimate aim of River’s Gift is to support research that may one day see the eradication of SIDS.
It’s primary objective is to fund world leading SIDS Research and make a contribution to the discovery of a cure for the heartbreaking loss of life.
The organisation’s primary goal is to raise a minimum of $250,000 per year.
In April 2014 River’s International SIDS collaboration between Harvard University – Boston, The Florey Institute of Neuroscience and Mental Health – Melbourne (FINMH) and The University of Adelaide began.
Ms Rutherford said it was hoped that Saturday’s night Bogan Bingo which also included a silent auction would raise up to $15,000.
“It’s not about the money though, it’s about raising awareness for the cause,” she said.
She said plans were already in place for next year’s event.
“Normally we do running groups and things like that, but we wanted to go even bigger this time and we’ve managed to sell it out,” she said. “We’re looking at this becoming an annual event. I think we’ll keep it as a Bogan Bingo. There’s been so much support, we can’t thank the community enough.”