The Courier boosts local journalism with new subscriptions

CONNECTED: The Courier sales manager Elena Obst and journalist Melanie Whelan. Picture: Luka Kauzlaric

CONNECTED: The Courier sales manager Elena Obst and journalist Melanie Whelan. Picture: Luka Kauzlaric

The Courier has announced plans to boost its online local journalism in the Ballarat region with the launch of new subscription packages.

The local news subscriptions coming soon to the newspaper’s website offer unrestricted around-the-clock online access to all of the local news, sport, opinion and community information produced by The Courier’s team of Ballarat-based journalists led by editor Eugene Duffy.

Full website access will include access to the latest national news and sport, plus lifestyle and travel updates, as well as the option to receive breaking news alerts and regular e-newsletters direct to your inbox.

“We are Ballarat’s go-to news source, and have been for more than 150 years. Over that time our journalism has proven its essential role in the life of our city and the region,” Mr Duffy said.

“With more and more of our readers connecting with us online, the introduction of our local news subscriptions will allow us to boost our online journalism to meet the modern demands of the communities we serve.”

Watch our 150-year anniversary video here.

Launch date and details of subscription offers and prices will be announced in coming weeks.

“Through our new subscriptions, we will seek to foster greater community support for our local journalism which we know is deeply valued by our audiences for its essential role in keeping Ballarat informed, entertained and connected,” Mr Duffy said.

“The tremendous growth of our online audience shows the value our community sees in our journalism. By subscribing for online access, readers will be helping The Courier continue its mission to deliver the local journalism that Ballarat trusts.”

The refresh last year of paved the way for the introduction of subscriptions.

“Our new site delivers a better reader experience and convenient access to the latest Ballarat news via your smartphone, tablet and desktop,” Mr Duffy said.

The Courier is part of Fairfax Media’s Australian Community Media regional, rural and suburban publishing business - a network of hundreds of newspapers and websites stretching into every state and territory.

Subscriptions for digital access are being introduced at ACM’s news websites in Victoria and Tasmania following the successful launch of subscriptions at news websites across south-west New South Wales.