The White Night arts festival will return to Ballarat this year, the first regional city in a new arrangement that will rotate the event through Bendigo and Geelong.
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The state government has announced a different city will host the event each year, promoting local artists and bringing tens of thousands of tourists to the area.
Ballarat will host in 2019, followed by Bendigo in 2020 and Geelong in 2021.
First held in 2017, Ballarat's White Night was originally held in March, but is expected to be announced for sometime in early spring.
No dates have been confirmed.
Ballarat mayor Samantha McIntosh could barely contain her excitement at the state government's confirmation.
"We've loved White Night coming to Ballarat, it's been an enormous success," she said.
"We know we have so much to offer, and we have an amazing community and platform for events of this nature - Ballarat is right for it and we've proven it the last couple of times we've hosted.
"The shoulder-to-shoulder crowds that flanked our streets and the excitement have really reinforced the palate for this event to come back."
She added she was hoping more of the area's Indigenous history could be showcased, and she and the City of Ballarat are keen to begin preliminary planning discussions.
A state government press release noted the regional cities will have their "architecture, contemporary art scenes, and gourmet food and wine" brought to life at the event.
Previous years have seen large-scale projections on historic buildings on Sturt, Lydiard, and Armstrong Streets, with street performers, art installations, and more.
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