Bec Djordjevic is pioneering change in the gardening industry while continuing the legacy of her father who broke new ground for improving organic gardening in Australia in 1989.
The general manager of Pootilla-based soil health business Munash Organics is one of few female leaders in the fertiliser industry.
The passionate 'green queen' is working to target her products to a younger market as part of a mission to connect people to nature and shine a light on the importance of soil health.
We need to start growing food with minerals so we are eating the highest, nutrient dense food possible.Bec Djordjevic, Munash Organics
The underlying philosophy of Munash Organics is to promote natural fertilisers that use minerals to replenish soil.
Ms Djordjevic's father Ian Munro pioneered the use of basalt and granite ash blends with a natural plant simulator for re-mineralising crop soils in 1989.
Mr Munro's 60 hectare plot of land in Pootilla was organic when he purchased it 35-years ago and he decided he too did not want to use chemicals to grow produce.
Hear Ian Munro's story on video below.
Since, he has spent most of his life promoting the benefits of soil health and natural farming, a legacy that is now carried through his son who runs the agricultural side of Munash and daughter Bec who runs the retail side.
"Growing up we thought it was such an ordinary life," Ms Djordjevic said.
"Little by little we were taught that process but we weren't grateful for it.
"We all ran as fast as we could from the farm when we left school."
Ms Djordjevic worked with her family at Munash from 2007 out of the family's spare bedroom after moving away from the farm to complete a Human Relations degree at Monash University in 2001.
In 2011 after helping her father in the business while on maternity leave she recognised a gap in the market for organic products targeted at the backyard gardener and market grower. Munash had previously focused on supplying to the agricultural industry.
Munash Organics was launched by ABC Gardening Australia host Costa Georgiadis and now supplies natural fertilisers to nurseries and garden supply stores across Australia.
"We were the first rock mineral company to come to the industry in the retail side," Ms Djordjevic said.
"Before we were on our own trying to talk to people about how different it was and why you should use it. Now it is a highly sought after competitive product.
"I think probably the biggest form of flattery is we now have 18 to 20 competitors. The last five years society has embraced a natural way of growing."
Watch the video from Munash Organics that was produced in 2016.
In August 2018 the Munash Organics launched an indoor plant care range that is targeted at a younger market, reflecting one of Ms Djordjevic's main goals for the business to educate and inspire a love of natural growing.
"I talk a lot about the business as a legacy and about what Dad was able to create at a time when organics was seen to be really hippy and alternative. I look back and think if he didn't stand his ground 30 or 40 years ago when every other farm around him was super chemical based, we wouldn't be here," she said.
"The only way we get minerals in our system is if it is in the soil. We need to start growing food with minerals so we are eating the highest, nutrient dense food possible.
"The mainstream system now is to grow really fast and quick using chemicals and organic is seen as a different way. I would love for organic to be the normal way. Imagine how we would be as a society - we would be healthier.
"That is our push - that everyone can make change. Little by little hopefully we can make a little bit of change in this space to give organics that validity.
"No one is targeting younger farmers or gardeners or growers and no one was coming from it from a female perspective. Every time I rock up to a meeting all other fertiliser companies are owned by men. That is great but I want to lead the way and say hey, most of the people who are buying in the horticultural industry are women. Why aren't people targeting and working with them? That has been a real point of difference we are able to bring to that space."
Ms Djordjevic said the goal is for Munash Organics to continue focusing on education and targeting the younger generation.
The team has built a vegetable garden beside their office and run monthly workshops in the space.
"We sit here on 150 acres and we have big plans to turn this whole farm into an educational space," she said.
"We want to be able to reach as many people as we can by having a space to come to where people can learn and be supported.
"We are getting more and more calls from young farmers who want to be a market flower grower or want to be a small market gardener and there is no space for them to find information. We want to be that space.
"At the end of that day we are about helping people understand why minerals are really important. It is so simple, but that is the philosophy behind everything we do."