You are banned from playing. You are banned from coaching. You are banned from helping to manage teams.

AFL Goldfields' two-strike cyberbullying policy reinforces how gravely the region's over-arching body views this issue.

But a policy is nothing if there is no follow-through.

For AFL Goldfields to suspend two junior players with a warning for cyberbullying sends a strong, clear message not just in the game but to the community - such actions will not and should not be tolerated.

Sport is a powerful learning tool and one our football and netball leagues and clubs do so well. Last week's indigenous round was a great example in both reflecting and celebrating values at AFL level but also builds on respect and awareness in our community.

League and clubs work to tackle big grassroots issues with education sessions in responsible alcohol and gambling, respect for women, anti-discrimination and suicide prevention.

Ballarat Football League, in particular, has long been a leader for country football in its proactive stance to create a more inclusive, safe environment.

Sporting clubs are fascinating microcosms of society and strong places to drive cultural change. Clubs are about more than a game - these are places where people socialise and form community connections all through the week.

Cyber safety expert Susan McLean, who developed AFL Goldfields' cyber safety policy, told The Courier it was important organisations outside school were prepared to take a strong stance on such issues. Ms McLean said young people needed consistent messaging.

Threats, harassment and bullying behaviour online can be hard for schools alone to manage when it plays out on screens well after the final bell has sounded and creeps into homes at night. Stamping out cyber bullying needs a multi-pronged community approach and this is where football can play such a key role.

There will be two young players benched the next fortnight while their mates run out to play.

There will be two young players who have let their teams down

There will be two young players who might have stuffed up, but have the chance to learn a big lesson from this.

Cyberbullying can have massive consequences, particularly in the mental health impact of those targeted. This goes for all ages.

Words and actions do matter. AFL Goldfields is proving this by imposing the two-week penalty and making its expectations crystal clear. For the young players involved and the wider league, this is a stark reminder.

Clubs have a chance to tackle this issue with all players, coaches and supporters. Clubs of the young players involved have a responsibility to help educate on this.

This is far bigger than an off-field football incident. Cyberbullying is a widespread cultural issue worldwide.

But this is also a great example of how change can be made at the grassroots.

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