PLANS to revitalise the "backbone" of Avoca aim to tackle social isolation and entice visitors to linger longer.
Pyrenees Shire Council is putting a future look for the town in spotlight as part of a futures project for its major towns, including Waubra and Snake Valley.
Central to the shire's focus on Avoca is transforming the main street in what is both the gateway to wine country and has the potential to future-proof the town.
Pyrenees senior planner Matt Novacevski said the overwhelming feedback from residents was the need to address the lack of shade, shelter and seating in the town's centre.
Mr Novacevski said people could easily see Avoca had a rich history and budding potential they wanted to showcase.
"The main street in Avoca has really strong bones and a strong grid around it, connecting the town hall to the river. We really want to capitalise on this so people might linger longer," Mr Novacevski said.
"The landscape around Avoca is so stunning. We want to keep it so people can deeply immerse themselves in the landscape and wine region and the story around that."
Mr Novacevski said Avoca's main street, which features decorated pub The Avoca Hotel and sausage king butcher Pyrenees Premium Cuts, was a car-dominated space.
Trees could help to change this.
In a town with a high ageing population, Mr Novacevski said ease to cross streets and find a place to sit was important.
A central tree-lined strip down Main Street is a touted solution. Mr Novacevski said this could be beneficial for all ages and help to promote Avoca as a place to bring up a family.
"We want to create a sense of place that capitvates everyone," Mr Novacevski said. "The demographic profile is something we've talked about. Main Street could potentially address social isolation, creating a space where people can sit and talk and feel comfortable to move around."
Climate was another consideration for greater shade, Mr Novacevski said, being north of the divide. He said it was noted on Anzac Day there was not enough shade for people to feel comfortable in warm commemorations at the town's war memorial.
Meanwhile, fire-ravaged Pyrenees Premium Cuts is also re-emerging on Avoca's main street after blazes tore through the butcher's shop.
The shire's draft plan and urban designs to guide Avoca for the next decade are on public show for feedback for one more week.
Hard copies and more details are available at Avoca Community Resource Centre and online at pyrenees.vic.gov.au/futures until Friday.
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