The Victorian Liberals have launched a three-point plan to address the state's road toll.

The plan, released by state opposition leader Michael O'Brien, involves conducting 1000 extra drug tests each week, increasing the penalties for drug driving and focusing the location of speed cameras on reducing road trauma rather than raising revenue.

So far this year, 150 people have died on Victoria's roads, in a 53.1 per cent increase from the same time last year. It is the highest number of deaths on roads in 14 years.

The majority of deaths have occurred in regional Victoria, with 92 people losing their lives on country roads. The number is an 80 per cent increase from 2018.

Last year, 135 drivers and motorcyclists were killed on the state's roads. Of the data available from 126 of the incidents, 75 people tested positive for alcohol or drugs, according to the government.

The Liberals' three-point plan outlines increasing roadside drug testing by 52,000 from its current level of 150,000 each year to 202,000 per year. The increase would be equivalent to an additional 1000 extra drug tests each week.

It would also see the maximum first offence fine for failing a roadside drug test doubled from three to six penalty units (from $483.57 to $967.14) and the maximum first offence fine for driving while impaired by a drug increased from 12 to 20 penalty units (from $1934.28 to $3223.80) to bring it in line with the financial penalty for a first offence for failing a breathalyser (BAC) test.

Limitations on drug testing include the expense, only some drugs are detectable and the time taken for each test compared to roadside alcohol testing. Police currently use targeted testing for the test.

The Andrews Labor government brought laws into effect in April 2018 to strengthen its stance against drink and drug driving. Any driver caught with a BAC between 0.05 and 0.069 now loses their license, has their vehicle fitted with an alcohol interlock device once re-licensed and must drive with it for at least six months.

Offenders are also required to participate in behavioural change programs.

A government spokeswoman said with additional police and new technology it would catch those who continued to put themselves and others at risk on the road by strongly enforcing the law.

"Safety is always our number one priority, and the reforms put in place last year are making our roads safer by taking drivers who choose to risk their own lives and those of others off the road," she said.

"We'll continue to work with Victoria Police and our road safety partners to do as much as we can to change driver behaviour, save lives and prevent serious injuries."

The 2018-19 state budget includes $120.6 million to crack down on dangerous driving including 96 additional road safety cameras, trials to integrate new technologies into road safety enforcement including for the detection of drivers using mobile phones and upgrades to existing fixed cameras and road safety campaigns.

VicRoads will undertake a full assessment of the new laws but needs two to three years of offence and crash data in order to evaluate their effect.

But other ideas which are gaining community traction in the fight against the rising road toll have a more grass roots approach.

Road Safe recently launched its re-developed Looking After Our Mates sessions. It hosted a session at North Ballarat City Football Netball Club at the weekend.

Gerard Ryan, executive officer of Road Safe Central Highlands, said sporting clubs were one of the larger community groups within townships so it was an opportunity for Road Safe to reach out to not only young people in the community but also to older and more experienced drivers.

"Through this they will hopefully be less likely to drive while under the influence of alcohol and drugs," he said.

"We are all across what we should and shouldn't do from a road safety point of view but this is about taking action."

Road Safe will host sessions at a range of other clubs around the region during the next month.