Diversity and inclusion will be championed at the inaugural Pride Cup in Daylesford on Saturday.
The Central Highlands league fixture between the Bulldogs and Newlyn at Victoria Park will host the event.
Both senior football sides have specially designed pride jumpers, while the senior netballers will sport rainbow colours on their bibs. Rainbow 50m arcs will also be painted on the oval.
The Pride Cup celebrates diversity and inclusion in sport for those who identify as lesbian, gay, bisexual, transgender, intersex and queer.
Well-known sports administrator Cameron Schwab, who was the youngest chief executive of a VFL club at the age of 24, former Australian netballer and Collingwood AFLW player Ash Brazill and Lisa Laing, the general manager of community at St Kilda Football Club, will be among the guests at Saturday's luncheon.
"Pride Cup has made strong progress in netball and the AFL, has inspired a national Pride Cup match between St Kilda and Sydney Swans, as well as events in other leagues but more needs to be done at every level," Jason Ball, co-founder of Pride Cup Australia, said.
"A lack of diversity in sport has a severe impact on young Australians and sees them self-select themselves out of the wonderful range of sports that are available in our communities. The other negative of this equation is that Australian sports end up missing out on great talent."
Pride cups will be presented to winning senior football and netball teams.