PRETTY much wherever Ashley Jubinville goes in Australia most people tell her they think they are eating healthy.
Once they get talking, there is usually the realisation what they were actually eating and what was healthy can be quite far apart on the spectrum.
The wholefoods advocate, who speaks in Ballarat next week, said there was a great cultural shift and approach to eating across the nation but there was still a long way to go in people better understanding wholefoods.
"A lot of people will say, 'I eat the way my parents ate and they were healthy' but so much changes," Ms Jubinville said. "It's really good people wanting to make a shift and do it better...My main message is it doesn't have to be hard, people don't have to struggle to do it."
A lot of people feel they don't have enough time but we usually find the main reasons is because they don't have the skills to do what they need to do in the time they have.Ashley Jubinville, The Kitchen Coach
Ms Jubinville said the most underestimated power had was food - it was about finding which foods work best for your body and having the skills and education to be smarter about how we eat.
Time was the number one limiting factor for people in their eating habits, Ms Jubinville has found. Her key advice when it came to time was taking note how many times you duck to the shops. She said taking 10 minutes to plan a week's meals could save an hour in the cumulative shopping process.
"A lot of people feel they don't have enough time but we usually find the main reasons is because they don't have the skills to do what they need to do in the time they have," Ms Jubinville said. "If you'er eating the right foods, you tend to have more energy and clarity. The more effort you put in, it gets easier and you feel better."
Ms Jubinville's The Kitchen Coach organisation workshop is focused on healthier and more time efficient ways to get cooking.
The Ballarat event is hosted by The Source Bulk Foods, which has a focus on zero-waste and sustainability. A by-product of this was increasing interest from customers in wholefoods and cooking from scratch, knowledge lost in convenience meals.
The Organised Kitchen is at Ballaarat Mechanics' Institute on October 9, from 7pm. Tickets, eventbrite.
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