As music fans lament the closure of another iconic Ballarat live music venue Karova Lounge, the region is preparing to host a suite of live music events.
Up to 24,000 people will converge on Victoria Park for the first Spilt Milk music festival to be held in Ballarat on November 30.
The associated Fringe Benefits event will attract people on the same weekend to enjoy live music at venues across Ballarat.
Crowds of music lovers are also expected to pack North Gardens in Ballarat on March 28 for the 10th year of the Red Hot Summer Tour.
For us growing up, live music was everything.Chris Cheney, The Living End
The all-Australian line up will feature ARIA Hall of Fame inductees Hunters & Collectors, James Reyne, The Living End, The Angels, Baby Animals, Killing Heidi and Boom Crash Opera.
It will be the second consecutive year for Australian rock royalty The Living End performing as part of the outdoor music tour in Ballarat.
"To see this kind of line up in an outdoor setting like that is pretty magical. That is why we are doing it again," The Living End lead vocalist Chris Cheney told The Courier.
"I love James Reyne and I grew up with Hunters and Collectors and Baby Animals. They were all the bands that were massive when we were first starting out playing so it is pretty fantastic to be able to do it with those guys."
Promoter Duane McDonald launched the Red Hot Summer Tour in 2011 with an idea to bring the type of artists usually seen in metropolitan centres to the regions.
Cheney said he had fond memories of playing in Ballarat, particularly at Karova Lounge in the late 2000s performing a 'secret show' to test new material under band name The Longnecks.
He said it was sad live music venues were closing down as it cut off opportunities for young musicians to perform and be exposed to other musicians.
"For us growing up, live music was everything. Every weekend it was about who was playing, what is the venue, how do we get there," he said.
"There was nothing more exciting than getting out on the weekend and going to see bands. I remember standing there waiting for a band to come on and feeling kind of nervous and excited. I get the same way now when we do a show.
"You start out as a fan in the front row watching the guitar player and analysing everything he is doing... There was always an ambition and challenge for us when we were kids, we were going to do that."
Other live music is on its way to the Ballarat region with Meredith Music Festival in December, Rainbow Serpent at Lexton in January and Golden Plains in March.
Tickets are available for the Red Hot Summer Tour. Visit redhotsummertour.com.au/.