A planning application is now being advertised, which proposes to turn a site currently used for car sales into a retail space that would be used by the well known Ballarat paint company.

The site in question is 109 - 117 Creswick Road, on the corner of Claxton Road, which is currently where the Subaru and Honda car show rooms are based.

Under the terms of the application, there would be a partial demolition and a new building be constructed on the northern edge of the site. There would be five tenancy spaces, the biggest of which would be occupied by Haymes Paint.

If the planning application is successful, and the car sales rooms move, it would mean the brand's flagship store on Scott Parade would transfer to the Creswick Road site.

The Scott Parade building was used as the factory for the paint company back when it first started in 1935.

The warehouse is now based in Wendouree, but the building in Ballarat East - close to the Eastern Oval - has continued as the company's flagship storefront.

Last year, a planning application was also put in to develop a 6550-square-metre on the corner of Peel Street and Scott Parade around the shop into a mixed residential and retail space.

Haymes Paints is one of the most recognisable names ever to come out of Ballarat. It was voted Australia's best paint brand by more than 3,000 customers earlier this year according to the comparison website Canstar Blue. It does not sell to major corporate hardware stores.

THE PROPOSED NEW SITE FOR HAYMES PAINT STORE

From the company's pre-Second World War beginnings, it has expanded enormously and now has several hundred stores around the country.

This recent planning application is the latest in a series of proposed developments and changes to affect the stretch of Creswick Road.

To the north on the other side of road to the Haymes Paint application, there are two retail developments on either side of Holmes Road.

Lauchlan Waddell of Colliers International, the estate agent managing the lease of the properties, said that a major retailer had agreed to occupy the completed building north of Holmes Road.

The block to the south is still under construction but Mr Waddell said stationery supplier Bolton's Office National would be moving into the building once it is ready, bringing competition to the Office Works store a short distance way.

A 2017 proposal to turn 122 Creswick Road - which lies between Office Works and the proposed Bolton's Office National location - into showrooms for furniture, bedding and homeware retailers was eventually abandoned.

The site instead became the location for the Creswick Road car park, which was designed to replace the parking lost as a result of the GovHub development at Civic Hall.

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