It will be the first year since 1999 the Rainbow Serpent Festival has not been held in the region in January, after bushfire ravaged the Lexton festival site.

Although leaders have admitted they are sad the festival will not be held this weekend, the Beaufort Progress Association's president said the town will continue to celebrate.

"A lot of the retailers have put the rainbow flags up - it is like they are feeling Rainbow is here in spirit," Liza Robinson said.

"Everyone's a little sad, it has been a bit of a traumatic time for everyone. But on the positive side we have had some fantastic feedback in regards to the events planned."

The Beaufort Town Market will run from 8am to 3pm on Saturday, featuring a Vegemite tasting kitchen with Vegemite flavoured sweets run by Kittelty's Cafe owner Sara Kittelty.

The Vegemite theme will continue throughout Beaufort's cafes and food businesses in a tribute to Vegemite inventor Cyril Callister who was born just outside of Beaufort in the small town Chute.

The local butcher will make his famous Vegemite sausages, Café 56 has made Vegemite ice-cream and Vegemite pies, Pyrenees' Pantry will sell Vegemite and cheese scones, Magnolias Café and Wine bar has created a Baked Vegemite Cheesecake and Skinny Sisters café will prepare a Vegemite avo smash and Vegemite scrolls.

A pop-up museum celebrating Cyril Callister's life and his invention of Vegemite will open for the first time at the new Servo@23 on Monday.

READ MORE: A breath of life for this old servo

The Beaufort Pool will host a pool party, disco, free barbecue and inflatables on the pool on Sunday from 12pm to 4pm.

Ms Robinson said she was expecting big crowds at Beaufort throughout the weekend. The town is hoping the visitor numbers will make up for the loss of crowds from Rainbow Serpent Festival.

Ms Robinson said she could see the progress association's work to put Beaufort 'on the map' was gaining traction and helping prepare the town to be 'bypass ready'.

"We are building momentum and keeping Beaufort at the forefront when people are looking for something to do on a weekend," she said.

Gold coin donations at the Beaufort Town Market will go to the Lexton CFA, funds from the market raffle will go to Beaufort Friends of the Pool and funds from the sausage sizzle will be donated to the Gippsland Wildlife Shelter.

Rainbow Serpent Festival has been re-scheduled to be held at Lexton during Easter.

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