The stories behind Ballarat businesses will be showcased in a new podcast launched last week.
Ballarat podcaster Chris Ashmore, Nicole Ashby from High-Profit Media and Lauren Goodrham from Hardy Audio Productions have teamed up to deliver the first series of the podcast.
Mr Ashmore said the team wanted to make a podcast highlighting the success of Ballarat business owners and unpack their stories.
"By doing so, other businesses owners will gain great insight and tips into how to build a better business," he said.
This podcast will let others know they're in the same boat as many and it may help them through this tough time.Nicole Ashby, High-Profit Media
Ms Ashby said many podcasts already existed relating to business, but not at a local level.
"The local Ballarat level is really important to explore and share with other local owners," she said.
The team initially started recording in the Hardy Audio studio before COVID-19 hit and halted the project until relevant safety protocols could be put in place.
Ms Ashby said they worked to capture the affect of COVID-19 and how owners had managed to save their businesses.
She said the stories of Inglenook Dairy director Troy Peterken and Emma Conroy from Emma's Homemade Cakes were examples of the need to quickly make changes in business to survive.
Both businesses lost up to 80 per cent of their orders as restrictions in response to the pandemic increased, but responded quickly and are now busier than before COVID-19 hit.
Mr Ashmore said it was a great opportunity to explore how the businesses transitioned.
Other business owners interviewed for the podcast include John Harris from Mitchell Harris Wines, Talina Edwards from Talina Edwards Architecture, Formosa Nursery and Ewan Fletcher from Sharp Accounting.
"We want to help inspire and educate business owners," Ms Ashby said.
"It's a tough gig running your own business and this podcast will let others know they're in the same boat as many and it may help them through this tough time."
The Ballarat Business podcast launched on June 22 and can be found on usual podcast platforms.
Have you signed up to The Courier's variety of news emails? You can register below and make sure you are up to date with everything that's happening in Ballarat.