How can be it be funny to simply pick on a woman?
That's the question Respect Victoria wants people to ask themselves in a new campaign focusing on prevention of violence against women.
The campaign titled Respect Women: 'Call It Out' comes after statistics show family violence incidents increased throughout COVID-19 lockdown periods.
Victoria Police experienced a 67.5 per cent increase in family violence incident reports in Ballarat between April and June this year compared to the same period in 2019.
The new campaign focuses on promoting respect for all people as gender inequality is recognised as one of the biggest drivers of violence against women and family violence.
Respect Victoria chief executive Tracey Gaudry said respect was at the core of all safe, healthy and equal relationships.
"To prevent violence against women, we must unpack what respect and equality looks like in our homes, relationships, workplaces and all community settings," she said.
"Whether it's choosing not to laugh at a joke that puts women down, making sure the chores are shared fairly at home, or talking to kids about equality, every small step we take plays a part in ultimately preventing violence against women.
"None of us are perfect, but by addressing these attitudes and behaviours early we can prevent violence against women."
Members of the Ballarat community will be involved in the Respect Women: 'Call It Out'' campaign through local events and projects.
Women's Health Grampians is producing a video promoting respect and equality featuring Communities of Respect and Equality (CoRE) members as part of the UN International Day for the Elimination of Violence against Women.
City of Ballarat in partnership with ZONTA Ballarat will apply stencils with spray on chalk featuring Respect Women: Call It Out #callitout in the CBD and suburban retail centres across Ballarat.
ZONTA Ballarat is inviting community members to walk with them from View Point at Lake Wendouree at 9am on November 25 to mark the beginning of the 16 Days of Activism.
Ms Gaudry said respect was building other people up and treating them the way you would like to be treated.
"Respect in relationships includes healthy and open communication, approaching conflict safely, sharing responsibilities fairly, and is shown through actions as well as words," she said.