A 4,090 square metres pocket of land a short way from Sovereign Hill has been put on the market for $1.1 million.
The site, which is undeveloped at the moment, lies on the Geelong Road and is officially in the Ballarat suburb of Canadian.
The land is being marketed as a possible site for a 90-room hotel, although estate agents said that was just an idea put forward by the land owners - and that no permits had been granted for any such development at this point.
Frank Vinci of Vinci Carbone estate agents said: "That's just a concept that's been prepared by the vendors."
He said he was unsure if there had been any discussion between the landowners and council about the possibility of carrying out such a development.
The estate agent's website says the idea is STCA - or subject to council approval.
However, Mr Vinci said there had been considerable interest since the land has been advertised.
"We have been marketing it for a couple of weeks, and we've had quite strong inquiries for it.
"We hope to sell it by Christmas," he said.
IN OTHER NEWS
The land lies within a general residential zone, and has a frontage of approximately 94 metres going along Geelong Road, as well as 40 metres along Elsworth Street.
The land lies just opposite Zagame's, a sports bar and entertainment complex.
Sovereign Hill, which had its 50th birthday celebrations last week, is a short distance away.
A new masterplan for the attraction was launched for the occasion, including details of a proposed new Centre for Rare Arts and Forgotten Trades.
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